This “too beautiful to eat” sushi is the epitome of laser-cut, designer food. It is the design of Japanese ad agency I&S BBDO Tokyo, who use traditional Japanese symbols such as the Cherry Blossom and Water Drops to inspire good fortune and happiness. This is incredibly appropriate as their client, Umino Seaweed Store, was heavily affected by the March 2011 tsunami. I think this is an amazing way to feed the body, mind and soul.
Explore!Adelaide afternoon tea Auckland bakery breakfast cafe cakes chocolate cocottes crepes degustation devonshire tea eclair eclairs fine dining French galettes gelato Greek ice cream Italian Japan Japanese lamb lickable lift macaron markets Miyajima Modern Australian molecular gastronomy museum New Zealand oysters Paris Perth recipe book Rotorua scallops scones seafood steamed buns Sydney tapas Taupo window displays